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Market Entry & Penetration Strategies
A key challenge for many businesses is how to successfully take a new brand, product or service to market to deliver early and sustainable customer adoption and profitability.
Bridge Street Consulting works with clients to develop and implement integrated market entry programs……and beyond. In the case of a large infrastructure project, a critical success factor is market, stakeholder and community engagement. Bridge Street Consulting work with clients to deliver effective strategies to drive attitudinal or behavioural change where required. Looking beyond the initial market entry, Bridge Street Consulting works with clients to devise and implement market penetration strategies commonly involving offensive market plans that are designed to further penetrate existing markets to drive market share growth and enhance the company’s performance in new markets. |
“The toll-free and low-toll periods [ramp-up strategy] helped get drivers in to the tunnel on a daily basis. They [BrisConnections] really couldn’t have done much more.”
“[Andrew] worked with us to devise a comprehensive set of strategies to successfully increase patronage growth.”
“[Andrew] worked with us to devise a comprehensive set of strategies to successfully increase patronage growth.”