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CXO Leaders Summit Digest

5/8/2016

The final edition of the CXO Leaders Summit Digest for 2016 includes an interview on pages 3 & 4 with myself, as Chairman of the Australian Marketing Institute, the role of the AMI and some of the challenges faced by senior marketeers today.

Also includes other great interviews with Experian and Lithium and the challenges they face in today's market place.

Access the full digest here.

Understanding customer experience from the inside out

7/7/2016

First published in CMO by IDG Story by Azadeh Williams

Experts discuss what marketers need to do from an organisational perspective to meet today's customer expectations

Read the full article here

Marketers drive CX but it needs whole company buy in

24/6/2016

First published in AdNews 21 June 2016 by Sarah Homewood

Marketers need to champion customer experience (CX), but for an organisation to be truly customer centric the whole business needs to be driving these initiatives forward says the chair of the Australian Marketing Institute (AMI), Andrew Thornton.

Read the full article here

Marketing Innovation

4/6/2016

Speaking at the 2016 AMI Innovation Summit in Brisbane, I was asked to address the role marketing professionals have to play in driving the innovation economy.

Read the full transcript here

Not all marketers are created equal

21/5/2016

First published in AdNews by Pippa Chambers

Not all marketers are created equal and that's something the Australian Marketing Institute (AMI) is on a mission to address.

After a rocky year or so when the business fell into red, its new chairman Andrew Thornton now tells AdNews that the AMI is back, stronger than ever, and is on a three step quest to ultimate success and sustainability.

Read the full article here

Australian Marketing Institute welcomes new Chairman and five new members to its Board

18/2/2016

The Australian Marketing Institute (AMI) is pleased to announce the appointment of Andrew Thornton as Chairman of the Board of Directors, along with five new Board members effective immediately. The appointment of Lynda Cavalera, Pat Duffy, Marco Cicchine, Nicholas Ridis and Andrew Thornton increases the number of AMI Directors from 6 to 7.

Andrew said he was delighted to be appointed Chairman, and said he is looking forward to working with a strong and united Board.

“I am very pleased and honoured to join the Board and to take on the role of Chairman. I look forward to continuing the good work already undertaken to position the AMI for continued growth as Australia’s pre-eminent body for marketing professionals.”

“I would also like to acknowledge Kathy Hatzis. I am pleased that she will continue in the role of Deputy Chair”.

Andrew added that: “as with any professional body, the strength of the AMI lies in its membership and I am keen to ensure that the Institute continues to be relevant and valued by all members and recognised and respected by the Australian business community.”

AMI CEO Lee Tonitto said: “Andrew’s appointment, and that of the other new directors, strengthens our position as the leading marketing body in Australia. All five directors bring years of experience and industry knowledge to the Board and will provide invaluable guidance on advancing the profession”.

“I look forward to working with the new Board and would to thank retiring directors Darren Woolley, Graham Wright, Sally Webster and Mahesh Enjeti for their significant contributions to AMI over their tenure.”

All new Board members have been appointed until October 2017.

Read board member biographies and full press release here.

Andrew Thornton joins the Board of the Australian Marketing Institute

29/10/2015

Andrew Thornton, Director and Principal of Bridge Street Consulting has been appointed to the Board of Directors of the Australian Marketing Institute (AMI).

Commenting on his appointment, Andrew said: ‘I am very pleased and honoured to be joining the Board and look forward to continuing the good work already undertaken to position the AMI for continued growth as Australia’s pre-eminent body for marketing professionals’.

He added that: ‘as with any professional body, the strength of the AMI lies in its membership and I am keen to ensure that the Institute continues to be relevant and valued by all members and recognised and respected by the Australian business community ‘.

Andrew was previously a member of the NSW State Advisory Committee of the AMI. He is also a Director of the Australian Society for Progress and Wellbeing.

For further information about the Australian Marketing Institute, please go to www.ami.org.au

Build it and they will come...or will they?

2/12/2014

There is a wave of new road infrastructure projects surfacing around Australia. With these proposed projects comes media and community debate over whether they will be successful enough to go through the ‘pain’ of construction and whether they are, in fact, ‘needed’.

Already, we have Victorian Premier-elect Daniel Andrews standing by his pre-election commitment to scrap the East West Link in favour of spending on other transport infrastructure upgrades.

For new road infrastructure projects, short term traffic utilisation rates have become, rightly or wrongly, a critical factor in scrutinising success and sustainability of road infrastructure projects – and we are not just talking tolled roads.

The focus of most new road infrastructure projects is largely on their Design and Construction stages. Yet, with few exceptions, little focus is placed beyond the necessary consultation with those impacted directly by the physical construction of a new road; that is, to engage effectively with the very people who will use the road.

Lower than initial forecast traffic volumes result in the exclamation of ‘failure’ or ‘white elephant’ from the media, tax payers, politicians and the community in general.

With the stigma of past ‘failures’ still present, the question is ‘what can these new projects do to optimise patronage and reputation?’

In general, only a small % of project funding is spent on attracting users and growing the user base. But experience shows it is simply not good enough to run an advertising campaign stating ‘we are open for business’ and hoping that they will come!

In an environment where billions of tax payer dollars are being spent on new road infrastructure, there is no longer room for failure – perceived or otherwise.

Effective strategies need to be deployed to educate, win community confidence and to actively change the ingrained usage habits of users.

This process needs to begin well before the road - or any public infrastructure for that matter - is open for use.

That is the critical challenge for the developers and managers of Australia’s next wave of road infrastructure.

New Society To Challenge Public Policy Decision-Making Norms

12/10/2014

A new society focussing on progress and wellbeing was launched in Sydney on 18th of September 2014 to take on Australian policy makers’ and academia’s emphasis on economic considerations when recommending and making decisions and enacting legislation.

The Society’s Chairman and president, Mr Andrew Gale, speaking at the 2014 Global Access Partners (GAP) National economic Summit, said too often measures of progress in society were measured in mono-dimensional terms, in particular financial terms.

“Yet there are many aspects of life which are more important than purely financial measures. These include quality of education, health, civil freedoms, quality of life, happiness, the environment and so on. All important considerations of the holistic realm of progress and wellbeing,” Mr Gale said.

The Australian Society for Progress and Wellbeing came out of a 2011 GAP taskforce of senior government, business and academic executives, chaired by Stephen Bartos, which considered fresh and inclusive definitions of Australian economic and social progress and discussed the importance of integrating them into national policy making.

“Why do non-financial progress and wellbeing considerations not feature as predominantly in the deliberations and decision making of governments and corporations and even individuals?” Mr Gale said.

“And how do we, as individuals and families, assess how we make progress? Is it because measurement frameworks for non-financial dimensions do not exist? Or is it because potential users of such frameworks and concepts don’t know how to use them? Or is it simply that there is low awareness and engagement with such issues? ”.

The Society aims to be a strong membership based organisation which enables like-minded people to champion the concepts of progress and wellbeing as being integral to the thinking and decision making of individuals, communities, businesses and governments in Australia. Members will benefit from connecting with each other through Society facilitated networks, will help advance this cause.

“We have been encouraged by the early interest in the Society and have already attracted a number of Founder Members, Mr Gale said. “We expect this interest to grow significantly over the ensuing months now that the Society has been officially launched.”

The inaugural Board of the Society, lead by Mr. Gale, include Mr. Peter Fritz, Chairman of Global Access Partners and MD of the TCG Group; Mr. Andrew Thornton, Director and Principal of Bridge Street Consulting; Mr. Dean Pearson, Head of Industry Analysis, NAB; Mr. Stephen Bartos, Executive Director of ACIL Allen Consulting; and Ms. Anna Smith, Group Legal Council and Company Secretary of Lonsec Group (company secretary).

Andrew Thornton

Andrew Thornton leads Bridge Street Consulting, a bespoke management consulting practice which develops and deploys effective market based business growth strategies for clients across a number of sectors, including transport infrastructure, financial services, IT and telecommunications.

He is widely regarded as Australia’s leading road infrastructure market strategist and marketer.

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